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public relations  
 
Public Relations, as the name suggests, is used to generate a good image of the product or the company. Image and publicity development is very important in the growth of a person or a product or for that matter an organization.
To become a professional Public Relations Consultant, it is imperative that the person has a linking for meting new people, has an ability to interact with all kind of people and build a rapport with them, maintains a cool composition during crisis and is overall polite. The other traits should be a good news sense, good organization skills and quick decision making abilities.
 
Area of Work:
Some areas where public relation play an important role are the corporate sector, the public sector, individuals, the Government, etc.
 
Career Prospects :
It has become imperative to get a formal training and enter the job. After joining any public relations company, the person is trained on the job as per the requirement of the agency and the clients.
Career prospects are very bright as one gradually climbs the ladder and develops a wide network of people in the media, social circle and related trade areas.
Many Public Relations Managers have successfully opened their own consultancies and advise industrial and business houses, financial institutions and celebrates on ways to improve their public image.
 
Educational Qualifications :
To join any public relations agency a college degree in any discipline, preferably with social sciences like Economics, English or History is essential. Preference is always given to people who have a postgraduate degree or diploma degree in Public Relations. Knowledge of any foreign language is an added advantage. As far as academic programmes are concerned, various private coaching classes offer diplomas. The duration of such courses is normally of the period of one year.
 
Remuneration :
Since the industry is careers comparatively new, salary structure is not very well structured. But there is always the best for the right candidates.
     
Bullet Trainee Executives : Rs. 3,500 per month and other related perks.
Bullet Senior Executives : Rs. 10,000 per month.
Bullet Directors : Rs. 15,000-20,000 per month.
The Hierarchy in each organization is different. However, the following hierarchy is what most public relations companies follow:
     
Bullet Trainee Executives : Rs. 3,500 per month
Bullet Account Executive : Rs. 5000 per month.
Bullet Senior Account Executive : Rs. 7000 per month.
Bullet Senior Account Manager : Rs. 10,000 per month.
Bullet Account Director : Rs. 15,000 per month.
Bullet Director : Rs. 20,000 per month.
Bullet Chief Executive Officer : Rs. 25,000 per month.
All above posts include perks and benefits like car facilities to senior people, entertainment benefits, travel allowances, etc.
 
Where To Study:
   
1. Indian Institute of Mass Communication, JNU Campus, New Delhi.
2. School of Communication & Management Studies, Cochin University, Cochin.
3. YMCA Institute of Mass Media Studies, Jaisingh Road, New Delhi.
4. St. Xaviers College of Communications, 6, Colaba Hills, Mumbai.
5. Monjee Institute of Management Studies, V.L. Mehta Road, Ville Parle (West), Mumbai.
6. Diploma in Public Relations: Bhartiya Vidhya Bhavan at Mumbai, Calcutta, Delhi and Chennai.
 
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